Customers buy from people they like, know and trust. And the opportunity to drive your Like/Know/Trust factor using social media is powerful. That is why Nightingale Social, a social media marketing agency serving women-run businesses, invested in a copywriter for their Instagram and Facebook accounts. Prior to our partnership, Nightingale Social had minimal content on their social platforms. As they scaled, they recognized that their social accounts serve as a portfolio of the skills and strategy they bring to their clients. As their internal copywriter, I write all social content for their accounts, as well as for their clients (both service and product based). View their live Instagram account at the link below!
RestoreCore is a disaster restoration company that provides emergency services related to natural disasters and other emergencies. As COVID-19 reached their market, they pivoted to provide disinfectant application services but needed a way to annouce the new offer. Project Summary: The sales team needed collateral to help 1) inform their exisiting clients of the new services provided and 2) to bring new leads into the sales pipeline given the widespread and immediate demand for such services. This flyer was used as an electronic attachment in sales emails and was placed on RestoreCore's COVID-19 landing page. Impact: RestoreCore received contracted work from more than 50 new clients throughout their market in a two month timeframe. Design: The design work was completed by RestoreCore's in house graphic designer.
While well versed in emergency protocols, SecureCore (a SaaS provider of disater planning services), did not have curated content for a global pandemic. With high demand for guidance from their existing clients - and with an urgent interest from leads - SecureCore had to very quickly develop actionable content to provide immediate value to their audience. Project Summary: SecureCore had comissioned a planning guide for COVID-19 reoccupancy but needed a method to announce the new resource to their audience. This email was written to advertise that SecureCore had created a structured solution to help their clients navigate through the overwhelm of their situation. While initially distributed to their email list of current clients, this was later shared with their leads as a business development tool. The planning guide is shown in the next portfolio slide. Design: The design and layout were created by SecureCore's third party digital marketing partner.
Research & Thought Leadership Content
Faced with the concern of re-occupying their residential or commercial buildings in a world with COVID-19, SecureCore's audience was in a state of extreme stress. There was an abundance of conflicting information about how to safely reoccupy buildings after quarantine mandates were lifted - and SecureCore's clients were looking to them for guidance. Project Summary: I was tasked with writing a planning guide for client use. The goal of the piece was to distill the overwhelming and confusing information in the market down to the 60 key questions a property manager should answer. I conducted the research and wrote the copy of the planning guide so that it could easily be used to create a customized plan based on the most essential components. See the link below for the full guide. Impact: The content from this guide was used in webinars for the Pennsylvania, New Jersey, and Delaware Apartment Associations, as well as the Building Owners and Managers Association. This content was presented live (virtually) to more than 400 members of SecureCore's target market. As a result, SecureCore was established as the leading voice in their market for COVID-19 reoccupancy strategy. Design: The graphic design was completed by SecureCore's in house designer.
As the national discussion turned to "sheltering in place" for COVID-19, SecureCore, a disaster planning SaaS platform, felt it was important to further educate their audience on the topic. Project Summary: Since this was the first time the general public had heard "shelter in place" on a wide scale, SecureCore wanted to ensure their audience understood that following the "shelter in place" protocol for COVID-19 could, in fact, put lives at risk if they followed the same protocol in other "shelter in place" scenarios. I was tasked with performing the research, writing the copy, and creating the design work. This piece was posted on their social media platforms and was used in conjunction with a related blog post. The blog post is shown in the next portfolio piece. Design: I designed and created this piece using Canva.
This blog post was written for SecureCore to provide additional thought leadership on the national "shelter in place" conversation that was occuring with COVID-19. Project Summary: As a partner to the infographic shown in the prior portfolio slide, this blog post was intended to provide more detailed guidance on the topic. I was asked to conduct the research and write the copy for SecureCore's current and prospective clients - residential and commercial property managers. The blog was written in a way that would provide actionable information for a property manager to, in turn, share with his or her property team and residents to help keep them safe. See the link below for the full blog post. Design: The design and layout were created by SecureCore's third party digital marketing partner.